Best Bath Towels 2023: 14 Best-Rated Styles to Cozy Up To

These minimalist Turkish cotton towels feature a flat-weave front and a short-terry back. The understated striped linens are also made from 100% long-staple Turkish cotton. They’re as durable as they are absorbent and have long been a Parachute classic.

Colors available: Cream, coal

Star rating: 4 out of 5

Customer review: “I purchased two bath sheets and am very pleased with them. They are plush enough to feel soft and luxurious but thin enough to dry quickly and look a bit more modern.”

The name alone gives us light and airy vibes. Combine that with the beachy color palette and Global Organic Textile Standard, Fair Trade and Made Safe certifications and you’ve got yourself a beautiful, consciously-made set of two bath towels, two hand towels, and two washcloths.

Colors available: Alpine white, undyed, dusty coral, fog, jade

Star rating: 4.5 out of 5

Customer Review: “We love this company and all their products. These towels exceed [our] expectation. It is wonderful to know when you are drying off or washing your body is not absorbing toxic chemicals.”

Nearly 18,000 customers have given this under-$40 set a positive review, which led us to name them the best bath towels on Amazon. Don’t want a 4-piece set? You can mix and match whether you want a single bath sheet, washcloths, hand towels, or various other configurations. Made of OEKO-Tex certified cotton in Denizli, Turkey, this is a set you can feel confident purchasing at a reasonable price point.

Colors available: 14

Star rating: 4.4

Customer review: “Beautiful towels. Super soft yet absorbing. These have been washed 12x and still look new. So pleased with the color and quality, and also the cost.”

Linen company Matouk has been in operation for over 90 years, so it’s safe to say the brand knows towels. Made in Portugal of Oeko-Tex cotton, they’re made of long-staple cotton and can be purchased with a matching bath mat.

Colors available: 23 shades, including pool (pictured)

Star rating: 4.8 out of 5

Customer review: “Towels are plush and luxurious, worth every penny. Wash well and no signs of wear and tear even though we aren’t washing them in the gentle cycle. Who does that? Treat yourself; you won’t regret it.”

Spice up your bath experience with the Lola towel from Anthropologie—specifically the leopard print. The towels come in three colorways, ranging from subtle to eye-popping, and any choice you make will be a good one. They’re made from super soft velour cotton that is Oeko-Tex certified. They also come in hand towel size, so you can pick up a few to make a set.

Colors available: Neutral, navy, ochre

Star rating: 4.8 out of 5

Customer review: “These towels are so good! The blue leopard print and the gold detail combination are stunning. Such a perfect addition to my bathroom. Classic and modern rolled into one.”

If the plush and velvety texture doesn’t convince you to hit “add to cart,” the fact that these Nordstrom brand towels have more than 650 positive reviews should do the trick. They’re made for maximum absorbency and are made in Turkey from 100% Oeko-Tex cotton.

Colors available: Grey sphere, teal mist (pictured)

Star rating: 4.7 out of 5

Customer review: “I love these towels. They replace every cheap towel I’ve accumulated over the years. My goal is to have my entire house outfitted with these towels. They are so soft, I can’t use any other now. Don’t use fabric softener with these or they actually lose their softness & absorption.”

If you’re a fan of the size of beach towels, this waffle-textured bath towel is spa-worthy thanks to its plush texture. The subtle color palette will add the perfect pop of personality to your space and you’ll be thankful to wrap yourself up in this sheet post-suds.

Colors available: Black, charcoal, terra-cotta, white

Star rating: 5 out of 5

Customer review: “The weave is really big, and it picks up lint in the dryer, but it’s cozy and absorbent and I love it.”

When it comes to bathroom essentials, there’s nothing more classic than a set of plush, white towels. If you’re in the market for a quick-dry bath towel, these absorbent sheets have reinforced edges, made with double-needle, embroidered stitching, to prevent frays and snags. Reviewers also praise how much fluff these towels retain after dozens of cycles through the washing machine.

Colors available: 18 colors, including a white and grey combo

Star rating: 4.4 out of 5

Customer review: “These are luxury towels. If you don’t like luxury 5 star hotel type towels...keep looking. They are the softest and most water absorbent towels I’ve ever owned in my nearly half a century worth of living. I wouldn’t write this if I didn’t mean it.”

If you’re sprucing up your home goods, Restoration Hardware is always a safe bet. These Turkish bath towels are made from exceptionally plush cotton terry that is loomed to a luxurious 802 grams per square meter (the highest on this list). Translation: these are such soft towels you might never get dressed.

Colors available: 21, including white, natural, spruce, and latte, among others

Star rating: RH doesn’t feature starred reviews, but you can see a glowing review below.

Customer review: “To say these are high-quality is an understatement. These are the best towels I have ever used. I have never visited a hotel, resort or home with towels that come close.”

If personality is what you’re after, this multicolored, 500 GSM towel from The Company Store will deliver. The best thing about having just about every color represented in a single towel is that it will go with pretty much anything. Don’t sleep on the details: The design features a contrast strip along the border, which gives the playful color palette a grown-up spin. The towels are made in Portugal with Oeko-Tex certified cotton, and you can pair with a bath sheet or wash cloth (sold separately) for a full set of fluff.

Colors available: Multi

Star rating: 4.4 out of 5

Customer review: “These are the softest, nicest, and most well made towels I have ever owned. I can not recommend them highly enough.”

No list of the best bath towels would be complete without an Egyptian cotton towel. Known for its incredible absorbency, Egyptian cotton tends to be thicker, which means they are very soft (these are made of 600 GSM cotton) but not as fast drying as a waffle weave or microfiber towel. However, more than 1,000 reviews point to positive outcomes. The towel set is a great value that includes two face cloths, two hand towels, and two bath towels. For $20 an item, you can add a monogram, which would make the set a great housewarming or wedding gift.

Colors available: 19!

Star rating: 4.4 out of 5

Customer review: “These towels are perfect; just what I was looking for (navy blue isn’t easy to find.) I also like the fact that they have no banding at either end; makes for a nicely-tailored look.”

If you’re not after a super plush, thick towel that feels more like terry cloth, these waffle-weave towels from Onsen are a great option. Made of OEKO-Tex certified, American-grown Supima cotton, waffle bath towels are designed to be highly absorbent and to dry super fast. We’re also big fans of the earthy color options and thick banded construction. Each set comes with a bath towel, hand towel, and face towel to make your linen closet complete.

Colors available: White, oatmeal, forest, sage, cinder grey, twilight blue

Star rating: 4.7 out of 5

Customer review: “I love how quick-drying these towels are, and the fact that they’re on the thinner side (yet still super absorbent) makes them easier to store in my tiny apartment.”